generally when it comes to anything with motorcycles it is a small community, try and get people to spread the word, example stuff for free? make videos? Market it i suppose, what would make someone go to your store instead of the one next door or why not go online...
Legal and insurance
To their credit Bennetts (special mention to Tom) jumped on my complaint and have resolved the issue and have pledged to investigate an obvious IT issue that they have regarding legacy information that they hold on applicants/policy holders (the last time I was with Bennetts was 2008).