generally when it comes to anything with motorcycles it is a small community, try and get people to spread the word, example stuff for free? make videos? Market it i suppose, what would make someone go to your store instead of the one next door or why not go online...
Legal and insurance
Legal minimum requirements
A valid driving license
Insurance - can be arranged on the spot
TAX - can be arranged on the sport
A crash helmet
A receipt for the bike.
Your section of the log book
Boots, gloves, riding jacket and trousers
Touring & travel
Glad he is finally on his way to his American adventure, sure he is going to have a great time , the Orlando tourist stuff isn't for me but I wouldn't mind a ride around the Florida key area , that looks nice some pretty places , blue sea blue skies, I am jealous. I know you going to miss him whilst he's away having fun .